Enhanced descriptions from Syndetics:

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods.

Reviews provided by Syndetics

CHOICE Review

In the prologue, the author states, "This was a fun book to write." Not as much can be said for reading it. Entertaining? Check. Insightful? Informative? Authoritative? No checks. Anderson, editor of Wired and author of The Long Tail (2008), here posits that familiar business models and marketing schemes are, well, "so 20th century." The digital-Internet era has ushered in not just differences in degree but, more importantly, differences in kind because the cost of reaching vast new audiences is now approximately zero--or free. But his chapters and sidebars--how air travel, cars, silverware, music, textbooks, and education can be free--are deceptive and misleading. And his infatuation with psychology and distain for traditional economics--for which this economist reviewer would give him an F, as is free--allows him to be glib and to conclude the volume in the time-honored tradition of airport terminal business books with "Free Rules: The Ten Principles of Abundance Thinking" and "Fifty Business Models Built on Free." There is an index but no references; maybe they were not free. Summing Up: Optional. General readers and professionals. A. R. Sanderson University of Chicago